Nowadays the digital currency is booming in all the business sectors. Digital currency is nothing but cryptocurrency. It is widely used by almost all high scale business sectors due to its high security and protection during online transactions.
It is highly protected using blockchain technology and so many upcoming business sectors are trying to implement cryptocurrency for their business transactions. For the initial funds required for the project, they offer ICO to the investors. Now many companies offer ICO Development Services.
Now you may wonder what is an ICO?
ICO is an Initial Coin Offering, which is similar to an initial public offering. It is a crowdfunding method through which the owners of the organization will offer the digital coins to the investors to move on successfully with their business needs.
The investors will have the share and you in return will be able to raise funds in exchange of the digital tokens offered to the investors. The funds required for the future projects of the organization can be acquired by this ICO method. The investors will have a high return on investment when the value or share of the digital token increases.
Suppose if you are a startup, you need to follow some marketing strategies for your Initial coin offering to raise the number of investors and also the fund. This type of crowdfunding can be done effectively through following some basic tips for marketing ICO.
Get to know more about ICO Promotion Using Affiliate Marketing.
Here are the few ICO Marketing Tips.
1. Manage your community well
Crowdfunding can be done in a more effective way only if there is strong support from a solid community.
Yes, there should be a strong belief from their end to support your project and the requirements of your project.
You need to create a group of community members and prospective investors to maintain a smooth relationship with them.
You can choose Telegram, which is an instant messaging App and it will be really helpful for you to communicate well with your community members and investors.
2. Develop a strong strategy
Before you actually start publishing or marketing, it is very important to create a strategy which clearly depicts the complete message regarding the ICO project to your prospective investors.
To follow the strategy, you need to maintain the trust and belief of your community members. As I already discussed in my previous point that you need to maintain a good relationship with them.
As there are many frauds in this digital system, gaining the trust of investors is not an easy task. This requires the right platform with the live website of your team.
A live website should contain your contact information, a roadmap of your product, publish your white paper.
Identify your target audiences with this live website and content information. As it may not work for the very first time, you need to keep updating your website and the content which focuses your target audience.
3. Expose your advantages of the project
To gain the trust of investors, you need to focus on the benefits of your project.
You should make them understand that your ICO project is unique when compared to all other projects in the markets.
Always it is better to have two side communication. Instead of simply explaining your part, try to clarify the queries of your proficient investors.
Focus on competitive analysis and make them understand how your project is unique and better to solve the current challenges.
You also need to compare your strategy to expose your strong and weak points to your audience.
4. Proper use of effective platforms
As there are many platforms available online. You need to wisely choose the effective platform to attract community members or proficient investors.
The effective platforms increase the visibility of your projects and make an easy task to connect with the community members.
The important factors to be present in the effective platform are as follows:
A good landing page
White paper
Video describing your ICO project
Team information
Link to other social media platforms
Publications with ratings
5. Planning bounty programs
Bounty programs are the rewarding programs offered to the investors as a part of marketing campaigns.
Certain objectives of ICO are accomplished by the bounty programs and you can reward them with the tokens.
These rewards are incentive-based rewards and you can divide these rewards into two parts i.e pre and post ICO efforts.
Examples of Pre bounty programs
Video creation/editing- Youtube
Content management and white paper translation
Developing Infographic images
Connecting with social media
Examples of Post bounty programs
Bug fixing
Improving and maintaining the product
Site translation
Managing your community
With the good experience in ICO marketing, you can plan your bounty programs with the proper implementation of an effective platform.
How to offer also important in ICO marketing. If you offer too high, investors will take it as a scam or if you offer very little, investors will not be interested in your ICO projects.
6. Make use of ICO listings
This is a type of pre-ICO activities in order to expose your project benefits.
As we have already discussed that exposing the advantages of your ICO project is a very important factor, to increase the traffic for your ICO you can make use of ICO listing.
Though there are many ICO listings in the market, you can wisely choose the top ICO listings to list your project and thus you can increase 80% traffic to your ICO
7. Focus on PR strategy
You might be thinking what is PR strategy. PR means public relations strategy which will be very helpful to track the PR activities on account of your business operations and maintain certain strategies to decide the effective ways of communication.
If there are any sudden changes to be updated, you can post the blogs related to that in the free platforms and it makes the ICO marketing plan available to the public.
This way you can maintain good PR to expose your ICO projects.
There are two ways to focus on PR and media strategy. One way is to outsource the work to the ICO marketing agency where they will create the content and publish the blogs on the paid platforms. This helps to reach the potential and target audience
Another way is to work on it by yourself where you need to do a lot of research work to create the content and do the self-promoting to the public.
8. Introduce Pre-sale
Once you have identified the target investors and ready with good PR, then you can introduce a small capital for pre-sale.
In pre-sale, you can focus on crypto investors where they will be interested in your ICO projects.
Here you can test how your marketing efforts are really working with those interested crypto investors.
9. Analysis all the outcome and update constantly
KPIs are a very important factor to analyze all the outcomes. KPI means key performance indicator.
It shows the performance of your activities and you can update yourself to improve the performance of the ICO marketing campaign.
Make use of the tools for analyzing and testing the marketing tactics to improve the ICO marketing campaign.
Always compare with other ICO marketing campaign to update yourself. Always update your project to expose the same to the public.
10. Focus on the branding
With all the above marketing tips, you may forget to focus on your brand. Branding is a very important part of the ICO marketing campaign
You can follow this with your company logo and name wherever required for branding.
People may not remember the content used for marketing but they will surely stick on to the brand and the logo is easily identified by them when your brand becomes very popular.
Conclusion
Finally, in this article, you will be able to find some important ICO marketing tips. Maintain a good relationship with the proficient investors to effectively promote your ICO through the proper platform and channels. Follow the above marketing tips to make your ICO successful and thus you will be able to reach the target audience.
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